Lipsticks are a fundamental component of makeup kits as they have the ability to enhance the features of an individual’s face, making them appear more visually alluring. However, when choosing lipstick, it is important to consider other elements apart from the right color. There are many factors to keep in mind while buying lipstick, such as the tone and texture of the user’s skin and certain characteristics of the lipstick itself.

1. Choose a lipstick that complements one’s makeup style
Many women have their signature makeup style. They can match their lipstick to accentuate their makeup style and make things aesthetically even more attractive. Matching one’s makeup style with the right lipstick shade helps women match their pout with the rest of their favorite makeup products. For instance, a pink-nude lip looks great with smoky eye makeup, while red lips sit perfectly with bare lids and sculpted skin.
All in all, this is a pro-level tip for people looking to take their lipstick aesthetics to the next level.

2. Compare shades with arm swatches
A common struggle while buying lipsticks is to find the right shade that matches perfectly with one’s skin tone. The easiest way to find the perfect match is by swatching a given lipstick on the arms. This quick and smart test allows buyers to find the shade that suits their skin tone perfectly before committing to any product.

3. Consider one’s skin tone
After one has compared various lipstick shades using arm swatches, it is imperative to select (or commit to) the lipstick shades that look good on them due to the contrast between their skin and the shades themselves.

Skin tone is an underrated and overlooked aspect of purchasing lipstick. Essentially, there are three main skin undertones: neutral, cool, and warm. The perfect lipstick shades (for warm undertones) include pale pink or peachy nude shades (for light skin) or copper or bronze shades (for medium, tan, or deep skin). For cool undertones, soft mocha or nude shades (for fair or light skin), pink or cranberry shades (for medium skin), or ruby or wine shades (for tan or deep skin) work. For a neutral skin undertone, a wide spectrum of shades work for both cool and warm tones.

4. Consider skin’s moisture level
Moisture levels vary among different skin types. Some people find it relatively easier to maintain adequate levels of moisture, while others require extra effort.
Most lipstick buyers prefer sets that do not dry out their lips. Lipstick that maintains skin moisture levels helps both kinds of people— those with naturally moist skin or dry skin. People should consider purchasing lipstick sets with an added dose of hydration (such as ones including hydrating agents such as lanolin oil or shea butter). The skin’s moisture levels determine how long a lipstick stays on the surface before it gets absorbed.

5. Check the waterproof nature of the product
Lipstick with waterproof credentials is better than the ones that do not have them. This is because waterproof lipstick does not spread or fade away when people eat food or drink beverages. This makes such makeup products ideal from a longevity standpoint.